Get unbeatable hydration and up to 35hr wear with Rimmel London Lasting Finish 35 Hour Foundation, Rimmel’s most hydrating long-wear foundation. This full-coverage Rimmel foundation has a natural-looking finish and is clinically proven to improve skin radiance. A clean foundation (D5-free) with a cruelty-free and vegan formula.

• Unbeatable hydration with hyaluronic acid, 2% niacinamide and vitamin E.
• Up to 35hr wear that stays all day (*compared to top 3 leading competitors’ long-wear foundation in the UK market).
• Breathable, sleep-proof, water-proof, crease-resistant, transfer-resistant, clean, vegan and cruelty-free formula.
• Liquid foundation with a really natural, healthy-looking finish.
• ALL Rimmel products are approved as cruelty free under the Leaping Bunny Programme by Cruelty Free International.